![]() This is invaluable in situations where scholars are seeking to more deeply understand cultural groups and civilizations – both past and present (Metoyer et al., 2018).Īs such, it may be beneficial for a range of different types of studies, such as: “When we perform textual analysis on a text we make an educated guess at some of the most likely interpretations that might be made of the text in order to try and obtain a sense of the ways in which, in particular cultures at particular times, people make sense of the world around them.”Ī key insight worth extracting from this definition is that textual analysis can reveal what cultural groups value, how they create meaning, and how they interpret reality. ![]() He provides a clear and approachable definition in his book Textual Analysis: A Beginner’s Guide (2003) where he writes: These binaries, or pairs of opposites, will reveal the ideology that informs the text.Alan McKee is one of the preeminent scholars of textual analysis. Then write down the opposite of each word. A simple way to do this is to write down words and ideas that are valued in the text or represented by the author in a positive way. Try to uncover the ideology-the system of beliefs, values, and ideas about the world-that underlies the text.
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